Alibaba Subsidiary Cainiao Pushes Into Malaysia With Cross-Border Delivery Service
23rd September 2020
Cainiao, a logistics arm of Alibaba, is partnering with its domestic peer Best to launch a time-efficient delivery service between China and Malaysia, which the duo hailed as a boon for both buyers and sellers as the upcoming “Double 11” shopping extravaganza is expected to drive demand for cross-border e-commerce.
The service, which incorporates customs clearance, sea freight forwarding, overseas warehousing and last-mile delivery, will shorten the cross-border delivery time, allowing Malaysian consumers to receive parcels as early as the day after clearing customs in Malaysia, the two firms said in a joint statement released Wednesday.
The move marks a renewed effort by Alibaba to expand into Malaysia, where the e-commerce giant in 2017 launched its first Electronic World Trade Platform (eWTP) in Kuala Lumpur, an initiative that aims to help its users, primarily SMEs, to conduct cross-border trade without cumbersome bureaucratic hurdles.
“With a direct logistics service, Malaysian SMEs can look forward to selling goods to China … while consumers in Malaysia will benefit from better customer experience when buying from Chinese merchants,” said Cainiao general manager James Zhao in a statement.
New York-listed Best has also established an express delivery network in Malaysia, which consists of 100 stations for last-mile delivery, with plans to build seven sortation centers there in the next three years, according to the company.